This setting may also encourage people who have always wanted to learn more, but didn’t want to seem “dumb” to ask their burning marketing questions.
Sit in a central location and have an AMA where people from other areas of the business can come talk about what you do, how it relates to what they do, and how you can work together better. Invite your whole company to join you either in-person over lunch or in Slack for a marketing Q&A for 15 minutes every day. Host a 15-Minute AMA for Other Departments to Ask Marketing Questions You don’t have to blow up your budget, but see where a little bit can get you in 30 days. Try a 30-day test on a platform you haven’t made the jump to yet (LinkedIn? Pinterest? YouTube?).Test sending people to a blog post with a form as opposed to a traditional landing page.Maybe adjust your targeting toward something only tangentially related to your typical target audience.Test an Experimental Ad PlatformĪll the paid search people I know are always testing, but this idea is to experiment with something outside your normal testing regime. Where can you address those issues on your digital properties to help sales and customer success teams?Įvery good marketer will tell you the importance of listening, and this is one of the most accessible ways to do it.What type of language do they use when they talk about those issues?.What are the top issues people are having that your problem solves?.Spend 15 minutes every day listening to your sales or customer service/customer success phone calls. Listen in on Sales or Customer Service Calls If, like me, you forgot about some of them and are either very off track or haven’t started at all, let’s take this opportunity to dive into one of these 30-day challenges and get a head start on our goals for the rest of the year. We’re well into Q2 2019 and how are your New Year’s resolutions faring?
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